The Pittsburgh Steelers have recently launched several new items just in time for the first game of the football season. The team’s director of strategic planning, Susan McGalla, announced that the organization has launched a new website as well as a fashion line in order to connect with their fans. They have even teamed up with trendy Pandora jewelry to offer Steelers charms in various colors to their fans. Steelers gear is now available for men, women, children, and even infants in a variety of styles and colors. See: http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/
It is no surprise that the Steelers have an individual like Susan McGalla spearheading their strategic planning division. McGalla comes from a strong retail background. Originally from East Liverpool, Ohio, McGalla attended Mount Union College where she earned her bachelor’s degree in marketing in business.
After completing her degree, Susan McGalla began her career with Joseph Horne Company, a regional department store. It was there she learned the ins-and-outs of marketing first hand. She worked for the company in a managerial position from 1986 until 1994. After leaving the Joseph Horne Company, Susan McGalla went on to work for American Eagle in the women’s clothing department as a buyer. Throughout her time with American Eagle, McGalla worked her way up from a buyer to the company’s chief merchandising officer and president. She helped develop the 77kids and Aerie brands with American Eagle. After leaving the company in 2009, Susan McGalla worked as a private consultant and for Wet Seal before finding a home with the Pittsburgh Steelers.
In addition to being a savvy businesswoman, Susan McGalla also serves on the Board of Advisors for her alma mater of Mount Union College. Source: http://www.post-gazette.com/business/top50/2006/03/21/Susan-P-McGalla/stories/200603210294