The power of the crowd determines the purchasing ability of any client. Most customers do not buy any commodity online before reading all customer reviews. They take the reviews as somebody talking to them about the product. That is why most brands in the market are capitalizing on customer reviews.
Many brands worldwide today use this trick of reviews to achieve their goals of selling. Most of them use millions of money to pay for people so that they can review them. One example of such brand is Fabletics. With a revenue generation of more than $235 million, Fabletics has been using the power of the crowd since 2013.
All industries today know that customer reviews can work wonders. For instance, Fabletics leveraged its quick growth by using the power of the crowd. They learned that LTV could be enhanced by good customer reviews and they capitalized on that.
Some of us do not know why and how customer reviews are related to clients buying power? According to research, most customers trust what they read on the net. They believe that they are directly talking to somebody who has the product before. If your reviews are bad, you are likely to lose many customers who had that potential of buying your product.
Before buying any product online, most customers research the company that sells the product and the product itself. If both the company and the product reviews are bad, the customers are likely to withdraw from the enterprise. The first reputation of the company attracts or repels more customers depending on the nature of the review. It should be noted that the clients can do read customer reviews for more than one year before trusting one product or company.
Why are reviews important? That is the question many people ask. With positive reviews from the potential customers, many businesses like Yelp say that you can drive more traffic to your company using them. Google uses these reviews to rank your business according to the available customer reviews. Most companies like Fabletics invest a lot in customer reviews. They take much time responding to their requests and answering their demanding questions. This is because Fabletics acknowledges the role played by positive customer reviews.
Since the launching of Fabletics, this company has been valuing two people; clients and Kate Hudson. This is a partner to Fabletics. Even before the managers of Fabletics started the company, they had her in mind. That was because of her simple, humble and approachable nature. With her active lifestyle, Kate Hudson was very helpful to the company.
She was just busy from the first day the company was launched. The work of reviewing the budget, picking advertising strategy was her work. Her work was mostly revolving around design and sales. She is one person who could manage team work and monitor their progress. Due to her celebrity nature, Kate Hudson drove success to the company by building the best brand in the market. That is why Fabletics emerges to the best in the market. With a wide variety of Fabletics gear in the market, it is good that you take a Lifestyle Quiz to determine which one fits you well.