When a company can grow 5000% within a three year period of time, it says a lot about the organization. When it comes to Waiakea Hawaiian Volcanic Water, that’s exactly right. A young entrepreneur by the name of Ryan Emmons realized that there was an opportunity to tap into some of the natural spring water that flowed from the peaks of a Hawaiian volcano. He moved on the opportunity, and in 2012 Waiakea was born.
The 5000% growth rate for the Waiakea brand is based on health, sustainability, and charitable initiatives. These three tenants of the Waiakea brand has helped to make it a powerful rookie player in the beverage industry. The beverage industry is one of the hardest to break into.
There are many powerful brands that are being owned and operated by experienced older gentlemen who know how this industry works. Emmons is an anomaly in this field. He is an extremely young and talented CEO who relies on the older establishment to help make his business profitable.
Waiakea springs has brands in various parts of the country. At least 30 states carry this brand of water. Emmons is also trying to expand the brand into global markets outside of the U.S. Nations such as Australia, Japan and Mexico are prime target areas for Waiakea.
Waiakea’s water is actually snowmelt that forms at the top of the Mauna Loa Volcano peak. Yes, it does snow in Hawaii, and it does get cold but only high up above sea level. When the snow melts away it starts to cascade down the side of the mountain. Waiakea water was voted the best volcanic water by 10bestwater.com. The water is then bottled, shipped and sold in various markets. Consumers can even order it online.
Waiakea water is also competitively placed into the market. It is marketed with a unique label that makes it stand out from the competition. The blue label and the blue tinted bottles make this water look like it was just taken fresh out of a river. The color of the bottle and the brand is bold, dark and very compelling. It draws consumers eyes into the bottle and makes them think they are about to consume something refreshing and invigorating. Waiakea’s growth rate is phenomenal and this company is looking to expand even further into the bottle water market within the near future.